Sunday, October 17, 2010

PetsMart Dog Food

These are some mock-up designs for PetsMart dog food. My 3D design class is working on package design and our goal was to design PetsMart brand dogfood for 3 distinct demographics. Gourmand is targeted towards high end retired senior couples who's dog is more for company than an actual play mate. Herculean is targeted towards me. Pretty much a 20-30 year old who is active all the time and who's dog would be their best friend. The dog would ride in the car with them and be just as active. The food is designed to have protein, and healthy organic ingredients to keep your dog "lean and strong...Hercu-lean. ;) The last design, Silver Line, is targeted towards a young family who is on a budget but doesn't mind spending a little more than the bare minimum to make sure their dog is taken care of, but not spoiled.

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