This project was to design a high end organic energy drink based off of research explaining that exercise increased IQ. A study was done in the easter states where a Jr. High involved had their students exercise for 45 minutes each morning before classes. By the end of the study, their test scores passed those of Japanese schools. Our energy drink supports that concept and is targeted towards the active adult with a high budget. The drinks are hypothetically in the $4 price range. They are suppose to appeal to the organic, outdoorsy demographic.
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